Your source for connections and intelligence in the Washington, DC business community
FH Mar 5
DCA Live Friday Hangouts
Join DCA Live for our weekly Friday Hangout virtual networking series. Each week, we’ll invite a prominent DC-area CEO, founder, investor, real estate developer or general business sage to join us and share some thoughts on hot topics in local business. Join us by Zoom to meet our guests, ask questions, and join the discussion. Friday Hangouts are open to DCA Live members, partner companies, or you can purchase a day pass for the session. As our virtual business world continues for at least another several months, don’t miss these opportunities to meet local leaders and network with other DCA Live friends and partners.
Friday, March 5, 2021 10-11am
Special Guest: Bob London, Founder, Chief Listening Officers
Bob London, founder and CEO of Chief Listening Officers, helps B2B companies develop marketing strategies that start with learning the customer’s true perspective. Chief Listening Officers serves emerging to mid-size B2B technology and professional services firms across the software, SaaS, data, financial services and healthcare sectors.
These companies typically have a significant market opportunity or challenge and need an injection of executive-level strategy, horsepower and leadership to hone their positioning, value proposition, messaging and marketing mix.
Bob pioneered the Outsourced Chief Marketing Officer (CMO) concept in 2003 when he founded London, Ink, a B2B marketing consultancy. He worked with, advised and mentored dozens of small- and mid-size companies on their marketing strategy and execution, serving as an interim or part-time CMO.
Bob is a 20+ year marketing veteran who has achieved rapid results with marketing budgets ranging from the $200 million network television launch of MCI Friends & Family to startups that have to make the most of their precious funding.
Bob also served as VP of Marketing for Digex, Incorporated, a national Web hosting and management firm that grew 100% annually during his tenure and went through not one but two IPOs. In addition, Bob was director of product marketing for Verisign, the leading web identity and security firm and Chief Marketing Officer of SingleShop, a venture-backed online shopping startup that burst along with the 2000 dotcom bubble.
Bob graduated from the University of Maryland College Park with a BS in Marketing and resides in Potomac, MD with his wife and two teenage sons.
