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DCA Live’s 2018 Top CMOs – Part 3

Doug Anderson March 19, 2018

Jake Fabbri; Senior Vice President, Marketing; Fonteva

Hometown: Bakersfield, CA

Favorite Vacation Spot? The beach, anywhere warm. Rehoboth Beach if I had to pick one.

Company (not your own) you most admire for its marketing? Harley Davidson

Biggest trend creating opportunities for marketers this year? Better individual targeting tools across social and other mediums. Artificial Intelligence and predictive analytics, providing the ability to look forward rather than just reporting on the past.

Biggest trend creating challenges for marketers this year? GDPR, and any other overly complicated privacy regulations.

Non-marketing job you’d love to have? Restaurant owner


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Gayle Weiswasser; SVP Communications and Marketing, Homesnap

Hometown: Washington DC native!

Favorite Vacation Spot? Outer Banks, NC

Company (not your own) you most admire for its marketing? Apple

Biggest trend creating opportunities for marketers this year? Video, video, video. (Don't expect anyone to read anything anymore!)

Biggest trend creating challenges for marketers this year? The death of organic reach.

Non-marketing job you’d love to have? Novelist


Vicki Warker, CMO, Savi Technology

Hometown: Washington, DC

Favorite Vacation Spot? Somewhere beautiful I haven’t been with beaches, mountains and a spa – I like new experiences and I want lots of option.

Company (not your own) you most admire for its marketing? Consumer – Lululemon, B2B – CA Technologies

Biggest trend creating opportunities for marketers this year? Economic Growth mostly and always Disruptive Digital Technologies

Biggest trend creating challenges for marketers this year? More spend on marketing means more market noise, your have to be targeted, crisp and extremely relevant.

Non-marketing job you’d love to have? Global Travel Critic – but I guess that sort of is a marketing job.


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Anuj Agrawal, CMO, Earth Networks

Hometown: Oswego, NY

Favorite Vacation Spot? Costa Rica

Company (not your own) you most admire for its marketing? Drift

Biggest trend creating opportunities for marketers this year? The power of intent data

Biggest trend creating challenges for marketers this year? Merging of datasets from disparate marketing platforms

Non-marketing job you’d love to have? Behavioral psychologist


Kris Stevens; Vice President, Marketing; MBO Partners

Hometown: New Canaan, CT

Favorite Vacation Spot? Martha’s Vineyard, MA

Company (not your own) you most admire for its marketing? Taco Bell

Biggest trend creating opportunities for marketers this year? Video/ Authentic Video

Biggest trend creating challenges for marketers this year? EU GDPR Standards

Non-marketing job you’d love to have? Owner/ Operator – Home for Wayward Pugs (aka “Fat Dog Farm”)


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Brian Reed, CMO, NowSecure Mobile

Hometown: Pittsburgh, PA

Favorite Vacation Spot? Outer Banks

Company (not your own) you most admire for its marketing? SpaceX for social, video and fan engagement

Biggest trend creating opportunities for marketers this year? Bots

Biggest trend creating challenges for marketers this year? Bots

Non-marketing job you’d love to have? Founder of local Autism/Asperger College in DC metro area


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Nate Sullivan, Director of Marketing, FiscalNote

Hometown: Portsmouth, RI

Favorite Vacation Spot: Newport, RI

Marketing I Admire Most: Nike

Biggest trend creating opportunities for marketers this year: Privacy issues forcing us to be more interesting and less annoying

Biggest trend creating challenges for marketers this year: Increasingly complicated and fragile marketing technology stacks

Non-marketing job you’d love to have: Product manager

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